From 0 to 40 Qualified Meetings per Month
A seed-stage SaaS startup struggled to book demos with their target audience. Within 3 months, Closyn helped them build a predictable pipeline of 40+ qualified meetings per month.
The Challenge
The founding team was spending 60% of their time on cold outreach with minimal results. Their response rate was under 3%, and they were booking fewer than 5 demos per month. With a limited runway, they needed a scalable solution fast.
Our Approach
Conducted deep ICP analysis to identify decision-makers at mid-market companies with 50–500 employees
Deployed 8 student ambassadors targeting product managers and engineering leads
Crafted 3 messaging variants focused on the specific pain points of each persona
Implemented A/B testing across messaging, timing, and follow-up sequences
Provided weekly optimization reports and adjusted targeting based on response data
Results
Key Takeaways
Personalized messaging from real LinkedIn profiles drastically outperformed automated tools
Targeting multiple personas within the same company increased meeting rates by 35%
Weekly optimization cycles were critical to maintaining high response rates
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